The lead form is where paid traffic leaks

You pay to get someone onto the landing page, then hand them a grey stack of input fields - no face, no context, no reason to reach the end. Most abandon it. A form that opens with a short video, walks them through the questions, and lets them answer in their own words turns more of that hard-won traffic into leads worth following up.

Qualify every lead as they answer

Ask one question up front and route each lead down the path that fits - by buying stage, by use case, by how ready they are. Your team stops sifting a flat list, because every lead arrives already sorted.

Buying stage

Where are you in your search?

Ready to buy now
Comparing options
Just researching
+Add another option
Hot lead track

Sent straight to a booking link and flagged for same-day follow-up while intent is high.

Nurture track

Offered your comparison guide and added to the sequence that answers the questions buyers ask at this stage.

Top-of-funnel track

Handed the lead magnet they came for and tagged for a lighter drip, so you stay in mind without pushing.

Hear what they actually want, in their words

A text field flattens "we need something for our Q3 campaign" into one line. Let leads answer with video or audio and they give you the real context - the problem, the timeline, the budget - the qualifying detail a sales rep would otherwise spend the first call digging for.

What are you hoping to solve, and what would a great outcome look like for you?
How would you like to answer?
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One link for your ads, your bio, your email, and your booth

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Scan to open the form

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Download a PNG and print it on posters, cards, or signage - scan and go.

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One short clipform.io link that works everywhere - texts, emails, bios.

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Drop a snippet on any page and the form loads right where visitors are.

Every lead in one place, already qualified

Watch what each lead said, read the transcript, and see who is sales-ready at a glance - then follow up while the intent is still warm, not a week later.

Status
Email
Name
Buying stage
Response Time
Device
Completed
rachel.kim@northloop.io
Rachel KimReady to buy now
14 Mar 2026
14:22
Desktop
Completed
daniel@brightfold.co
Daniel OkaforComparing options
14 Mar 2026
11:08
Mobile
Completed
sara.lindqvist@gmail.com
Sara LindqvistJust researching
13 Mar 2026
18:41
Mobile
Completed
marcus.bell@apextrail.com
Marcus BellReady to buy now
13 Mar 2026
09:37
Desktop
Completed
priya.nair@outlook.com
Priya NairComparing options
12 Mar 2026
21:15
Mobile
Completed
tom@studioeleven.design
Tom EricssonJust researching
12 Mar 2026
08:49
Tablet

See which campaigns actually bring leads

Views, starts, and completions for every form - broken down by where the traffic came from. When one channel fills your pipeline, you know where the next dollar should go.

Views
0
Started
0
Completions
0
08162432MonTueWedThuFriSatSun

Traffic Sources

views
google.comgoogle.com
61
linkedin.comlinkedin.com
43
(direct)
28
youtube.comyoutube.com
19
facebook.comfacebook.com
11

Country

views
usUnited States
88
gbUnited Kingdom
34
deGermany
22
caCanada
17
auAustralia
12

A static lead capture form

  • A grey wall of fields with no face and no reason to finish
  • The same questions for everyone, sorted by hand afterwards
  • A name and an email, then a cold first call to learn the rest
  • Data stuck in a spreadsheet until someone exports it
  • A ticket to the dev team every time you want to change a field

A Clipform lead form

  • Opens with your video, so the brand shows up before the first question
  • Qualifies as it goes and routes each lead to the right next step
  • Leads answer in video, audio, or a tap - the context arrives with the lead
  • Every response lands in your CRM, tagged and ready to follow up
  • Built and changed by the marketer, no developer in the loop

CONNECT

Push every lead into your marketing stack

New leads flow straight from your form into your CRM, email platform, or a spreadsheet through Zapier, Make, n8n or webhooks - or embed the form on the landing page you already run, from Webflow to WordPress to HubSpot.

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Frequently asked questions

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