A rating scale tells you a number. It doesn't tell you why.
Ask "how familiar are you with our brand, 1 to 5" and you get a number with no story behind it. A video survey asks the same question but lets people actually explain the answer - what they've heard, where, and whether it stuck. That's the context a spreadsheet full of ratings can't give you.
Route respondents by how familiar they already are
One question up front sorts your audience before they answer anything else. Someone who has never heard of you gets a different follow-up than someone who considered you and picked a competitor.
Let people explain their answer, not just pick one
A multiple-choice option can't capture "I saw an ad, ignored it, then a friend recommended you." A short video or audio answer can - and it takes the respondent less time than typing it out.
See where responses are coming from and how many finish
Track views, starts, and completions for the survey, broken down by channel - so you know whether the social post, the email blast, or the paid boost drove the responses worth reading.
Traffic Sources
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instagram.comCountry
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viewsA traditional brand survey
- A 1-to-5 scale with no room to explain the answer
- Every respondent gets the same flat list of questions
- Weeks of lead time and a research firm to design and run it
- Results scattered across export files and slide decks
- A number on a dashboard, with no story behind it
A Clipform brand awareness survey
- Respondents explain their answer in their own words
- Branching sorts by familiarity before the real questions start
- Launch in minutes, share one link, no research firm needed
- Every response - video, audio, or text - lands in one dashboard
- Read the actual quotes, not just a chart of averages
Frequently asked questions
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