Lead capture software built around a conversation, not a wall of fields

Most lead capture software still hands you the same static form - name, email, submit. The average lead form converts at just 5.13%, meaning fewer than 6 of every 100 visitors who reach it convert. Clipform replaces the wall of fields with a short video conversation that qualifies leads as they answer. See what makes a lead capture form convert, or watch how it works below.

Ruler Analytics - Conversion Rate Benchmarks 2026

Capture the details that actually qualify a lead

Name and email is the bare minimum. Ask what matters to your sales team - company size, timeline, budget - inside the same short flow, with built-in consent so every submission stays compliant.

Your details

So we can route you to the right person

Full Name*

Work Email*

Company Size

I agree to be contacted about this request*

Fill in required fields

Route hot leads to sales, everyone else to nurture

Ask one qualifying question up front and send each lead down the path that fits. Sales stops sifting a flat list, because every lead arrives already sorted by intent.

Company size

How big is your team?

50+ employees

10-49 employees

Under 10 employees

+Add another option

Enterprise track

Routed straight to an account executive and flagged for same-day follow-up.

Mid-market track

Added to the demo queue with company size attached, so reps prep before the call.

Self-serve track

Sent a trial link and onboarding sequence, no rep involved unless they ask.

ONE LINK, EVERY CHANNEL

The same form works in your ads, your email, and your booth

clipform.io/cafebabe1

Scan to open the form

clipform.io

<div data-cf-id="cafebabe1"></div>
<script async
  src="https://js.clipform.io/embed.js"></script>

QR code

Download a PNG and print it on posters, cards, or signage - scan and go.

Share link

One short clipform.io link that works everywhere - texts, emails, bios.

Embed

Drop a snippet on any page and the form loads right where visitors are.

Every lead in one dashboard, already qualified

Watch what each lead said, read the transcript, and see who is sales-ready at a glance - then follow up while the intent is still warm, not a week later.

Status	Email	Name	Company size	Response Time	Device
Completed	jordan@brightpathsaas.com	Jordan Reyes	50+ employees	11 Jun 2026 15:02	Desktop
Completed	elena@northloop.io	Elena Torres	10-49 employees	11 Jun 2026 09:40	Mobile
Completed	marcus@studioeleven.design	Marcus Ahn	Under 10 employees	10 Jun 2026 18:22	Desktop
Completed	priya.nair@outlook.com	Priya Nair	10-49 employees	10 Jun 2026 11:05	Mobile
Completed	tom@apextrail.com	Tom Ericsson	50+ employees	9 Jun 2026 20:47	Tablet

A static lead capture form

A grey wall of fields with no face and no reason to finish
The same fields for every visitor, sorted by hand afterward
A name and an email, then a cold first call to learn the rest
Data stuck in a spreadsheet until someone exports it
A ticket to the dev team every time a field needs to change

A Clipform lead capture form

Opens with a short video, so a real person greets every visitor
Qualifies as it goes and routes each lead to the right next step
Leads answer in their own words - the context arrives with the submission
Every response lands in your CRM, tagged and ready to follow up
Built and edited by the marketer, no developer in the loop

Frequently asked questions

Ready to stop losing leads to a boring form?

Build a video lead capture form in minutes and share one link. Free forever, no credit card required. See more ways marketers use Clipform on the marketers hub.

Build your lead form