Open House Feedback Form: What to Ask

An open house feedback form asks visitors what they thought of the property after they've walked through it. Where a sign-in sheet captures names and contact details at the door, a feedback form captures opinions - what they liked, what put them off, whether the price feels right, and how the property compares to others they've seen.

Most agents skip this step entirely. They collect contact info, follow up with a generic "thanks for visiting" email, and hope for the best. But the visitors who just walked through your listing have information you can't get anywhere else: an unfiltered first impression of the property from a buyer's perspective.

That feedback does two things. It makes your follow-up calls dramatically more useful (you can reference what they actually said instead of guessing). And it gives you real data for your seller - not "I think the price might be high" but "seven out of ten visitors said the kitchen needs updating before they'd consider an offer."

This guide covers what to ask on an open house feedback form, how to set one up, when to send it, and how to turn the responses into actionable intelligence for both your follow-up strategy and your seller conversations.

What to ask on an open house feedback form

The best feedback forms are short - five to seven questions max. Visitors just spent 20 minutes walking through a house. They'll give you honest answers if you keep it quick. But ask more than that and completion drops off a cliff.

Here are the questions worth asking, organised by what they tell you.

Overall impression

"How would you rate this property overall?" (1-5 stars or a scale)

This is your headline metric. Track it across multiple open houses for the same listing and you'll see whether staging changes, price adjustments, or market shifts are moving the needle. A property averaging 2.5 stars after three open houses is telling you something the seller needs to hear.

Pricing perception

"How does the asking price feel for this property?"

Give visitors three options: priced right, too high, or too low. You won't get a useful answer if you ask them to write a number - they don't want to commit to a figure on a feedback form. But "too high" vs "priced right" is an easy, low-stakes answer that reveals exactly what you need.

This is the single most valuable question on the form. When 60% of visitors say "too high," you have data for the pricing conversation with your seller. And you don't have to be the bad guy delivering your own opinion - you're sharing visitor consensus.

Best and worst features

"What did you like most about this property?" (multiple choice with an "other" option)

Options like: location, layout, natural light, outdoor space, kitchen, bathrooms, storage, price. Let visitors pick one or two. This tells you what to lead with in your listing description and follow-up materials.

"What, if anything, would you change?" (open text)

This is where the gold is. Visitors will tell you things they'd never say to your face: "the carpet smells," "the master bedroom is tiny," "the neighbour's yard is a mess." Uncomfortable, maybe. But it's the kind of feedback that helps you advise your seller on what to fix before the next showing.

Purchase intent

"How likely are you to make an offer on this property?" (1-5 scale)

A visitor who rates the property 4 stars but scores 1 on purchase intent is probably a neighbour or someone just browsing. A visitor who rates it 3 stars but scores 4 on intent has specific objections you might be able to resolve. The gap between "liked it" and "would buy it" is where deals get made.

Comparison context

"How does this property compare to others you've seen?" (better than most / about the same / not as good)

This puts the property in context. If visitors consistently say "not as good," you need to understand what they're comparing it to - and whether the listing can compete at its current price point.

Questions to avoid

"What is your budget?" Too personal for a feedback form. Visitors don't want to commit to a number, and the answers you get will be unreliable. You'll learn more about their budget from their pricing perception answer.

"Are you pre-approved?" This belongs on a sign-in sheet or in your follow-up call, not on a property feedback form. Mixing lead qualification with property feedback makes the form feel like an interrogation.

"Would you like to schedule a private viewing?" That's a call to action, not a feedback question. Put it in your follow-up email instead, where you can reference their specific feedback.

Anything about the agent or the open house itself. "How was the agent's presentation?" isn't useful and makes the form about you instead of the property. Visitors came to see the house.

When to send the feedback form

You have three options, and each one changes the kind of feedback you get.

At the open house (exit form)

Place a QR code near the exit that links to the form. Visitors scan it on the way out while their impressions are fresh. This gets the most responses because you're catching people in the moment - they haven't moved on to the next listing yet.

Best for: high-traffic open houses where you can't have a personal conversation with every visitor. The QR code does the asking for you.

Downside: responses tend to be shorter. Visitors are heading to their car and don't want to spend five minutes on their phone in the driveway.

Same-day text or email

Send the form link within two hours of the open house closing. Reference the property address so visitors know exactly which house you're asking about (they might have visited three that day).

Best for: capturing more thoughtful responses. Visitors have had time to process what they saw and compare it mentally to other properties.

Downside: response rates drop by roughly half compared to an exit form. Every hour you wait, fewer people bother.

During the follow-up call

Some agents weave feedback questions into their follow-up phone call instead of using a form. "What did you think of the kitchen?" feels natural in conversation and lets you dig deeper on interesting answers.

Best for: high-intent visitors you've identified from the sign-in sheet. You're already calling them - adding two questions takes 30 seconds.

Downside: you can't do this at scale. If you had 40 visitors, calling all of them to ask feedback questions isn't realistic. And you don't have structured data to share with the seller.

The strongest approach: QR code at the exit for everyone, plus a follow-up text with the form link for anyone who didn't complete it at the event.

How to set up your feedback form

Step 1: Build the form

Create a short form with five to seven fields:

• Overall rating (star rating or 1-5 scale)
• Pricing perception (priced right / too high / too low)
• Best feature (multiple choice: location, layout, light, outdoor space, kitchen, bathrooms, storage, price)
• What would you change? (open text)
• Purchase intent (1-5 scale)
• Optional: video feedback - let visitors record a short response instead of typing. More on this below

Keep the form mobile-first. Every visitor will access it from their phone. A basic Google Form works for text-only feedback, but you'll want a tool that supports in-browser video recording if you plan to collect video responses.

Step 2: Generate a QR code

Turn your form link into a QR code. Print it on a small sign or card. If you've already set up a QR code for your sign-in sheet, this is the same process with a different form.

Step 3: Place it at the exit

Put the QR code where visitors will see it on the way out - near the front door, in the entryway, or on a small easel by the exit. Add a line like "Loved it? Hated the kitchen? Tell us in 60 seconds" to give visitors a reason to scan.

Don't put it at the entrance. Visitors can't give feedback on a property they haven't seen yet. And don't bury it next to the sign-in sheet - feedback and sign-in serve different purposes and should live in different spots.

Step 4: Send a follow-up link

For visitors who didn't scan the QR code, include the form link in your same-day follow-up text or email. Something like: "Quick favour - would you mind sharing your thoughts on 42 Oak Street? Takes 60 seconds." Short, specific, easy to say yes to.

Adding video feedback

Text answers tell you what visitors thought. Video tells you how they felt about it.

When someone types "nice property but price is high," you get the fact but lose the subtext. When they record a 30-second video saying the same thing, you hear the hesitation, the enthusiasm, or the flat tone that tells you whether "nice property" means "I'm genuinely interested" or "it was fine, I guess."

Video feedback on an open house form is still uncommon in 2026, which means visitors pay attention to it. And the ones who choose to record are almost always your highest-intent prospects. Someone browsing casually won't bother. Someone who's seriously considering the property will talk about it.

For the seller, a compilation of video responses is powerful. Instead of telling them "visitors thought the kitchen was dated," you can show them three people saying it in their own words. That's a different conversation entirely.

The form needs to handle video recording in the browser - no app downloads, no file uploads. Visitors scan the QR code, tap record, speak for 30 seconds, and submit. Any friction beyond that and they'll skip it.

Using the feedback

For your follow-up calls

Reference specific answers. "You mentioned the layout was your favourite part - I have a similar split-level coming to market next week, want me to send you the details?" is a different call from "Hi, you visited our open house."

Visitors who gave high purchase intent scores but flagged specific concerns are your warmest leads. Call them first and address the concern directly.

For the seller

Compile feedback into a one-page summary after each open house:

• Average overall rating across all visitors
• Pricing perception breakdown - what percentage said too high, priced right, too low
• Most-cited positives and negatives
• Purchase intent distribution
• Visitor count vs previous open houses

This report changes seller conversations from opinion-based ("I think we should lower the price") to data-driven ("seven of your ten visitors said the price is too high, and the most common suggestion was updating the kitchen").

If the property has been on market for several weeks, tracking feedback across multiple open houses shows whether changes are working. Did the staging refresh move the overall rating from 2.8 to 3.6? That's measurable progress you can show.

For the listing

Feedback reveals what to emphasise and what to downplay. If every visitor mentions the natural light, lead with it in your listing photos and description. If the backyard keeps coming up as a negative, consider whether a landscaping investment would change buyer perception.

Common mistakes

Combining the sign-in sheet and feedback form into one. These serve different purposes. The sign-in captures contact info before the tour. The feedback form captures property opinions after. Combining them means visitors are asked to rate a property they haven't seen yet, or you don't get their contact details until they leave (and many won't fill in both halves).

Too many questions. Seven is the ceiling. More than that and completion rates tank. You're asking people who just walked through a house to stand in a driveway typing on their phone. Respect their time.

Not sharing feedback with the seller. If you collect it and don't use it, you've wasted everyone's time. The feedback report is one of the most tangible things you can offer a seller to demonstrate your value as a listing agent.

Generic follow-up that ignores the feedback. Don't ask for opinions and then send the same "thanks for coming" email you'd send without the form. The entire point is to personalise your follow-up based on what the visitor actually said.

Only collecting feedback at the first open house. Track it across every showing. Trends matter more than individual data points. A single open house might get skewed feedback. Three open houses with consistent responses is a pattern you can act on.

Start collecting open house feedback

The agents who collect structured feedback from open house visitors have better seller conversations, warmer follow-up calls, and clearer data on what's working. And with a QR code linked to a short mobile form, it takes visitors less than a minute.

Clipform lets you build a feedback form with star ratings, multiple choice, open text, and optional video responses - all accessible from a QR code scan. Visitors record their impressions right in the browser, and responses land in a dashboard with structured data and auto-transcribed video. If you want to know what buyers actually think about your listing, it's built for exactly this.