Creative Brief Form

Get the whole brief before the kickoff call - goal, audience, deadline and budget, with clients explaining the project in their own words.

Something to get you started. The questions are written for you. Add your own video - you or your team asking each one - and it's ready to send.

About this template

Most briefs arrive as a half-filled document and a "let's jump on a call". This creative brief form asks the questions you would ask on that call, and lets the client answer in text, voice or video - so they explain the project in their own words, not in boxes.

It covers what the project is and what it should achieve, who it is for, the deadline, a rough budget and something they love for inspiration. Add or swap questions for your kind of work and send it before the first meeting.

Make it yours

Project goal and audience as open answers, in text, voice or video
Deadline and budget as quick choices you can sort by
An optional inspiration question for references they love
Send it by link before the kickoff call - every brief lands in your dashboard

Use this template for free

Read the guide

Creative Brief Template (Free + Example)

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