Marketing & Lead Gen posts from the Clipform blog.
An AI quiz maker drafts your questions in seconds. Here's how to use one well, where AI helps and where it doesn't, and why video is what makes a quiz get finished.
A product recommendation quiz helps shoppers find the right product by answering a few questions. Here's why they convert, how to build one, and how video makes them better.
Your open house sign-in sheet is your best lead generation tool - if you design it right. Here's what to ask, what to skip, and how digital alternatives capture richer visitor data.
A vox pop, or street interview, is a clip of real people answering one question on camera. Here's how to shoot one and the questions that get great answers.
Quiz funnels convert at 40%+ while most forms struggle at 2%. Here's how to build one, what types work, and why video quiz funnels are the next step.
The best video testimonials follow recognisable patterns. Here are seven types - broken down by what makes them effective and how to create your own.
Most lead capture forms convert at under 2%. Here's how to build a form that qualifies leads better - including why video forms outperform static ones.
Practical advice on asking customers for reviews - when to ask, what to say, and why a short video request gets more responses than a text email.
A practical guide to collecting video testimonials that actually get used. Covers what to ask, how to ask it, and how to get customers to hit record.
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